This case study of an NGO actually putting a website to good use, is probably one of the best I’ve come across, in terms of how an NGO, hiterto not too well known, put up a concrete effort to really use the web to enhance the business of service to mankind :
Business scenario:
1> Head office in New Delhi. 2> Services over 200 self-help groups (SHGs) across Delhi, Uttar Pradesh, Chhattisgarh, and other states.
3> Focused on providing livelihood and sustenance to handicraft makers and other artisans in villages.
4> Is engaged in various fund-raising activities for its SHGs, to provide loans for material procurement, welfare, education, and sustaining the arts.
5> Is royally fleeced by an army of agents who buy the products at dirt cheap rates, and sell handicrafts at margins greater than a whopping 1000 per cent to markets abroad, and at 500 per cent plus margins to local markets.
6> Has no way ahead to present itself to the world to showcase its services, and provide a forum for benevolent people from the world to contribute funds and other resources for its causes.